Post by account_disabled on Mar 9, 2024 10:36:00 GMT
The brand is perhaps one of the most important and at the same time characteristic tools, which allow a company to attract individuals, whether they are customers, or affiliates, so to speak, who will work in various ways at that company. The brand is much more than a simple image, but a "symbol", as originally intended, as it is "charged", full of conceptual and "spiritual" forces. The brand is the "symbol" in the postmodern and economic reality. In this article we will talk about: The power of the symbol Brands: technique and marketing of new symbols The brand The digital age and the metaverse: the future of the brand Brand: between economy and magic Bibliography Brand: there is more than just the image Do you want to request an analysis of your brand image to increase performance? REQUEST YOUR CONSULTATION The power of the symbol “In the beginning was the symbol” – from the Greek συμβάλλω “to put together, to coincide” (comp. of σύν “together” and βάλλω “to throw” and therefore “to hold together”) – as opposed to diabolo – from the Greek διαβάλλω “to throw through , slander.
The symbol first of all! And even before language according to Gilbert Durand (1972), who rightly Germany Phone Number traces the birth of civilizations to a mythical origin, from cosmic powers from which the facts of the earth derive, and precisely thanks to an emanation that proceeds from the "symbol ” and which attests to the deeper quality of the “symbol”. An ordering function , therefore, "uniting", "bringing to one", "holding together", "coagulating", "condensing", this is the strength, the "intrinsic power" of the symbol. But again, the function assumed by the totem , or even the demon - understood not in the sense of the evil entity - the lars or mane or genius for the Greeks and Romans, or rather that procreative, generative, primordial force that presides over the origins - origin precisely concrete – of families, tribes, people, and all collective entities – lineages, peoples, nations, etc. And finally an archetypal function: symbols as a condensation of different states of being, from which being in the flesh is generated.
Primordial forms, which live in the Platonic hyperuranios topos [1] , and which from this place, residence of supersensible entities, then reach our plane, the sensitive, earthly one. The symbol is therefore full of "subtle" forces, of invisible qualities which then, from the invisible world, pass into the visible one , incarnating in some precise beings or in some precise groups. And the symbols mostly preside over the activities of these groups, representing the maximum condensation of their energies. This is the function of egregores, the invisible collective forms of thought, which are connected to symbols, and which see their new version in brands and brands , that of postmodern, market reality or which on other occasions we have defined as "paganism".
The symbol first of all! And even before language according to Gilbert Durand (1972), who rightly Germany Phone Number traces the birth of civilizations to a mythical origin, from cosmic powers from which the facts of the earth derive, and precisely thanks to an emanation that proceeds from the "symbol ” and which attests to the deeper quality of the “symbol”. An ordering function , therefore, "uniting", "bringing to one", "holding together", "coagulating", "condensing", this is the strength, the "intrinsic power" of the symbol. But again, the function assumed by the totem , or even the demon - understood not in the sense of the evil entity - the lars or mane or genius for the Greeks and Romans, or rather that procreative, generative, primordial force that presides over the origins - origin precisely concrete – of families, tribes, people, and all collective entities – lineages, peoples, nations, etc. And finally an archetypal function: symbols as a condensation of different states of being, from which being in the flesh is generated.
Primordial forms, which live in the Platonic hyperuranios topos [1] , and which from this place, residence of supersensible entities, then reach our plane, the sensitive, earthly one. The symbol is therefore full of "subtle" forces, of invisible qualities which then, from the invisible world, pass into the visible one , incarnating in some precise beings or in some precise groups. And the symbols mostly preside over the activities of these groups, representing the maximum condensation of their energies. This is the function of egregores, the invisible collective forms of thought, which are connected to symbols, and which see their new version in brands and brands , that of postmodern, market reality or which on other occasions we have defined as "paganism".