Post by ivykhan885 on Mar 7, 2024 4:37:39 GMT
A company's most loyal customers can often enjoy special offers and unique benefits. The loyalty card, symbol of this relationship, is the perfect tool through which to convey these promotions. Let's see in this article how it works, what it is for and what its advantages are! To best communicate your offers and acquire more and more customers, find out how to combine the fidelity card with Ediscom solutions! For more info click here . Fidelity card Share on Facebook Share on LinkedIn REQUEST INFO ON DATABASE BUILDING! The fidelity card, also known as loyalty card, is the main tool through which a loyal customer can demonstrate his participation in a loyalty program. In recent years the transition to digital has led many loyalty cards to be supported or replaced by smartphone applications , with which they share numerous functions. Let's see together, in the next paragraphs, how a loyalty card works and in what ways this can be a truly useful tool for your company. How does the loyalty card work? Whether it is a physical card or an application on a smartphone, the first step in activating a loyalty service is the transfer of some data to the company such as name, email and address. They often sell requests for further information, useful both for the company to collect data relating to the target audience it is addressing and for the customer to receive.
an even more personalized experience. Once the exchange of personal data has been successful, the customer will be able to enjoy exclusive advantages during his shopping experience: from discount coupons on some products to collecting points, from participating in competitions to winning prizes, coupons, gifts cards and much more. At the same time, the company can obtain numerous information over time on the preferences, type of products and brands most purchased by different target segments. To maximize ROI, this will have to implement personalized marketing strategies for each individual customer , through the proposition of targeted offers, built on the basis of individual socio-demographic profiles, consumption preferences and habits. What are the advantages that a loyalty Australia Telegram Number Data card can offer the company? Beyond the strong point we just mentioned, relating to collecting data and offering targeted communications, there are other very valuable advantages for companies that share a loyalty program with their most loyal customers. By giving all program members an element that distinguishes them from others and a higher consideration than the casual user , they will not only purchase more easily and invest more on average, but they will also feel involved in a special relationship, becoming more attached to the brand and actively contributing to the creation of a solid brand reputation . Secondly, once the company has captured the attention of the loyal customer, it will be able to offer him a series of increasingly complex and more profitable offers over time, encouraging the latter to maximize both his economic investment and his loyalty. This growth path, known as value ladder, is carried out thanks to the use of two well-defined operations: upselling and cross selling . The sale of higher range products or those potentially similar to customer tastes is a consolidated strategy, which can reach its maximum potential through a loyalty card. For more information on the value scale, upselling and cross selling, we invite you to read our dedicated article by clicking here .
How to use direct marketing to increase subscriptions? Now that the functioning and advantages of a loyalty card are clear, let's see how it is possible, through direct marketing solutions, to increase the number of subscriptions to the service . Thanks to a vast choice of alternatives, it is possible to intercept a potential target audience and best impact them with optimized messages, both exclusively textual and in combination with graphic elements. The two tools we are referring to, namely SMS and Direct Email Marketing , not only perform well when taken individually, but can be combined in a multi-channel strategy, to meet users at multiple touch points and communicate with them directly. and effective . Once their attention has been attracted via SMS and DEM, they will be redirected to a personalized landing page where, by entering the requested data, they will complete their subscription to the fidelity card. It is also possible to offer, in the form of a lead magnet , a reserved discount in exchange for filling out the form. How to use the loyalty card to do lead nurturing? Even from a lead nurturing perspective, the loyalty card is a useful tool. Taking a supermarket operating in large-scale retail trade as an example , it will be able to exploit the aforementioned direct marketing solutions to send nominal coupons and discount vouchers, dedicated exclusively to loyalty card holders. By doing so, not only will the most loyal customers feel involved in a more personal and intimate relationship with the store, but it will also be possible to update the data present in their records, increasing the quality and quantity of the information present . For a loyalty program you need the right tools In this article we have described in an exhaustive manner the functions, advantages and applications that a fidelity car can reserve for a company that uses it. To guarantee the success of such a strategy.
an even more personalized experience. Once the exchange of personal data has been successful, the customer will be able to enjoy exclusive advantages during his shopping experience: from discount coupons on some products to collecting points, from participating in competitions to winning prizes, coupons, gifts cards and much more. At the same time, the company can obtain numerous information over time on the preferences, type of products and brands most purchased by different target segments. To maximize ROI, this will have to implement personalized marketing strategies for each individual customer , through the proposition of targeted offers, built on the basis of individual socio-demographic profiles, consumption preferences and habits. What are the advantages that a loyalty Australia Telegram Number Data card can offer the company? Beyond the strong point we just mentioned, relating to collecting data and offering targeted communications, there are other very valuable advantages for companies that share a loyalty program with their most loyal customers. By giving all program members an element that distinguishes them from others and a higher consideration than the casual user , they will not only purchase more easily and invest more on average, but they will also feel involved in a special relationship, becoming more attached to the brand and actively contributing to the creation of a solid brand reputation . Secondly, once the company has captured the attention of the loyal customer, it will be able to offer him a series of increasingly complex and more profitable offers over time, encouraging the latter to maximize both his economic investment and his loyalty. This growth path, known as value ladder, is carried out thanks to the use of two well-defined operations: upselling and cross selling . The sale of higher range products or those potentially similar to customer tastes is a consolidated strategy, which can reach its maximum potential through a loyalty card. For more information on the value scale, upselling and cross selling, we invite you to read our dedicated article by clicking here .
How to use direct marketing to increase subscriptions? Now that the functioning and advantages of a loyalty card are clear, let's see how it is possible, through direct marketing solutions, to increase the number of subscriptions to the service . Thanks to a vast choice of alternatives, it is possible to intercept a potential target audience and best impact them with optimized messages, both exclusively textual and in combination with graphic elements. The two tools we are referring to, namely SMS and Direct Email Marketing , not only perform well when taken individually, but can be combined in a multi-channel strategy, to meet users at multiple touch points and communicate with them directly. and effective . Once their attention has been attracted via SMS and DEM, they will be redirected to a personalized landing page where, by entering the requested data, they will complete their subscription to the fidelity card. It is also possible to offer, in the form of a lead magnet , a reserved discount in exchange for filling out the form. How to use the loyalty card to do lead nurturing? Even from a lead nurturing perspective, the loyalty card is a useful tool. Taking a supermarket operating in large-scale retail trade as an example , it will be able to exploit the aforementioned direct marketing solutions to send nominal coupons and discount vouchers, dedicated exclusively to loyalty card holders. By doing so, not only will the most loyal customers feel involved in a more personal and intimate relationship with the store, but it will also be possible to update the data present in their records, increasing the quality and quantity of the information present . For a loyalty program you need the right tools In this article we have described in an exhaustive manner the functions, advantages and applications that a fidelity car can reserve for a company that uses it. To guarantee the success of such a strategy.