Post by account_disabled on Dec 23, 2023 9:55:34 GMT
have already spoken about the main aspect of editorial marketing as a set of operations that are the responsibility of both the publishing house and the writer. Publishers and authors have different weapons to use to get the right promotion for the book. The fundamental problem is that the usefulness of editorial marketing is not clear to all publishers, just as it is unknown to most writers. Often we simply publish the book description on our website and disclose the online bookstores where it can be purchased. This is also marketing, of course.
But it is certainly not the ideal solution that will sell more books. The book listing on the site is equivalent to the presence of the same book on the shelf of a bookshop: the minimum action needed for a Special Data product to be sold. Why start dealing with editorial marketing? Because, as I have already reiterated, the book is an anomalous product . How many copies of the same book can you sell to a buyer? The answer, with rare exceptions, is one . Once that copy is sold, the publisher needs to find other buyers to sell that novel to. The same customer will be able to purchase multiple copies of the same book in particular situations: must give a gift; he has to buy the book back because he lost/damaged it beyond repair.
A book is not a drink. The same item, in this case, can be sold to the same customer dozens of times a year and for many years. A book is not a pen. A book is not a clay pot. A book is not a perfume. A book is a product that, once sold to a customer, has finished its story. That customer will never spend any more money on that specific book. This is why the concept of editorial marketing must enter the minds of publishers and writers. Because to be successful, a book must be brought to a very wide audience. The more people know about it, the higher the probability of selling copies of that book.
But it is certainly not the ideal solution that will sell more books. The book listing on the site is equivalent to the presence of the same book on the shelf of a bookshop: the minimum action needed for a Special Data product to be sold. Why start dealing with editorial marketing? Because, as I have already reiterated, the book is an anomalous product . How many copies of the same book can you sell to a buyer? The answer, with rare exceptions, is one . Once that copy is sold, the publisher needs to find other buyers to sell that novel to. The same customer will be able to purchase multiple copies of the same book in particular situations: must give a gift; he has to buy the book back because he lost/damaged it beyond repair.
A book is not a drink. The same item, in this case, can be sold to the same customer dozens of times a year and for many years. A book is not a pen. A book is not a clay pot. A book is not a perfume. A book is a product that, once sold to a customer, has finished its story. That customer will never spend any more money on that specific book. This is why the concept of editorial marketing must enter the minds of publishers and writers. Because to be successful, a book must be brought to a very wide audience. The more people know about it, the higher the probability of selling copies of that book.